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A step into the ether for business coaching

  • e-Learning, eCommerce, Website development

Kriterion offer coaching to executives, helping people to reach their potential n business and in life. Founded by Josemar Suares, Kriterion have a range of techniques, which they share through seminars, one-to-one teaching, and now through online courses.

The problem

Rather than be held back by the pandemic, Kriterion saw an opportunity to overhaul their online presence and to explore new ways to connect with their audiences and sell their content. They wanted an easily maintainable website where they could provide information about events and sell newly-created courses online.

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Josemar Soares

The Solution

We rebuilt the website from the ground up, using WordPress with Astra and Toolset along with Learndash and WooCommerce to create and sell courses. We optimised the website for natural SEO and created simple navigation to allow users to easily discover and sign-up to courses.

The Result

The site has seen an increase in returning users in the number of pages viewed per site visit, indicating deeper site interaction and user satisfaction.

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