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Club100 Racing

Keeping Club100 in the fast lane

  • Blog, Brochure, Events, Forums, Website development

Club100 Racing are the UK’s premiere “arrive and drive” karting championship. They pride themselves on excelence in all aspects of their business, with a great emphasis on customer service.

The problem

Club100 run many karting championships of different formats and categories. Their website needs to act as a portal, providing the participants with all of the information they need to compete in and follow the various competitions that Club100 offer. At each round, race reports and video transmissions are produced, whilst live timing is also available through their partnership with Alpha Timing. The website must also handle registrations, which are renewed with each championship season.

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Josemar Soares

The Solution

Heavily leaning on Toolset for creation of custom post types, taxonomies and forms we built a custom data architecture for club100. the architecture included custom entities for Championships, Rounds, Venues, Race Reports, Video Transmissions, Galleries and more, each with completely bespoke dynamic templates. This enabled us to build interactive calendars with dynamically served related information about every event. We aso built a fully custom registrations system to handle sign-ups for both individual and team championships.

The Result

The Club100 website continues to break registration records annually, topping out at a 250% increase for 2022. The site receives a constant stream of praise from Club100’s customers, who find it useful to look for information regarding upcoming events and to consume media related to past events.

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